Key points to remember
- The tool : ChatGPT can act as a listener, asking questions about your brand and your sector
- The method : Ask questions like a prospect to see if the AI mentions you
- Analysis: Compare your results with those of your direct competitors
- Action: Local SEO, press citations, e-reputation to strengthen your presence
GEO visibility (visibility on ChatGPT, Bing AI, Google Gemini) is becoming a crucial issue for any company. But how do you know if your brand is visible to these AI assistants?
Good news: ChatGPT can be a valuable ally in auditing your GEO visibility. Here's how to use it as an auditing tool.
Why GEO visibility matters
If an AI recognizes and relays your company in its responses, it's a guarantee of seriousness and a gateway to new customers. Conversely, if your brand is absent, you risk missing out on many opportunities.
ChatGPT as an audit tool
ChatGPT is more than a content creation tool. By asking it about your brand, your industry, or key phrases related to your business, you get a direct insight into what AIs "know" about you.
Examples of questions to ask
- "Can you name any companies in my area that specialize in [your field]?"
- "Who are the major players in [your industry]?"
- "Do you know [name of your company] and can you introduce it?"
Responses reflect AIs' perception of your web presence. If you're not there, that's the signal you need to optimize.
The 5 steps of a GEO audit with ChatGPT
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Define your key queries
Think like a prospect. Ask ChatGPT with common phrases about your business, your services and your geographical area. -
Analyze the answers
Observe whether and how ChatGPT spontaneously mentions you. Note any errors, approximations or omissions. -
Compare with the competition
Ask about your direct competitors. Are you as visible as them? -
Vary your formulations
AIs are sensitive to wording. Test "best company in...", "who do you recommend for...", "specialist in...". -
Identify levers for improvement
If your presence is insufficient, work on your local SEO, multiply your press citations and monitor your e-reputation.
Best practices for improving your GEO presence
Working on your GEO visibility requires a comprehensive and regular approach:
- Optimize your web pages : google Business listing, local pages
- Be active on social networks: the more you're quoted, the more you're detected
- Publish rich content : geolocated and precise keywords
- Multiply quotations: trade directories, local press, partners
- Ensuring coherence : identical information everywhere
Going further with GreenRed
Auditing and optimizing your GEO visibility is essential if you want to appear in AI responses. GreenRed offers a marketing co-pilot that centralizes the monitoring of your GEO, SEO, SEA, SMO and SMA presence.