How can you audit your current visibility on AI engines?

With the rise of artificial intelligence, the way businesses are found online is changing at great speed. AI engines (ChatGPT, Bing Copilot, Google SGE) are now part of everyday information retrieval.

For executives and marketing managers, the question is no longer "Am I referenced correctly on Google?" but rather "Am I visible and understood by AI engines?"

Understanding visibility on AI engines

Your content can be quoted, summarized or even recommended by the AI in a voice response, extract or summary. This new visibility depends on several factors:

• Rich content : detailed, up-to-date information
• SEO quality : irreproachable technical structure
• Brand awareness : external mentions and citations
• Information consistency : identical data everywhere
• Technical accessibility : tags and structured data

Diagnosing your presence: steps to follow

Step 1: Analyze how AI talks about your brand

Start by querying different AI engines with typical customer questions:

• "Who is [Company name]?"
• "What products or services does [Company name] offer?"
• "What are the best companies in [your industry]?"

See if your name or your offer stand out. Are you quoted, correctly presented? Does the AI mention sources about your company?

Step 2: Check the sources cited

Observe where the information relayed by the AI comes from. Are they articles on your site, external portals, social networks? If inaccurate information is circulating, make a note of it and correct it at source.

Step 3: Evaluate the structure of your content

AI engines focus on content:

• Up to date and full of factual information
• Well-structured with clear titles (Hn tags)
• Enriched with structured data (schema.org)
• Containing explicit FAQs

GEO: optimizing your AI visibility

The emergence of AI engines has led to the need for a new type of SEO: search engine optimization (SEO) GEO (Generative Engine Optimization). It's about going beyond keywords:

1. Structure your content to be understood by an AI (questions/answers, guides, definitions)
2. Multiply well-tagged and captioned multimedia content
3. Ensure consistency across all your channels (site, networks, directories)
4. Track how AIs cite your information on a regular basis

Indicators to watch

To effectively assess your AI visibility, here are the main metrics to follow:

Equipping for continuous improvement

Auditing your visibility on AI engines is now a must. Solutions like GreenRed centralize and simplify the analysis of your digital presence, while offering concrete, accessible recommendations.