SEA Training

SEA Training - Google Ads

Master the creation, management and optimization of Google Ads campaigns to maximize your ROI and acquire new customers.

⏱️ 1 to 3 days

👥 Face-to-face or distance learning

🎯 Beginner to Advanced

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Training objectives

Master the creation, management and optimization of Google Ads campaigns to maximize ROI.

Understand the Google Ads interface and create your first campaign
Choosing the right keywords and writing effective ads
Configure conversion tracking
Auction optimization and budget management
Controlling audiences and remarketing
Create Shopping and Display campaigns

Benefits for participants

Put it into practice on your own Google Ads account
Post-training support included
Access to case studies and video tutorials

Output level

Ability to manage SEA campaigns independently and analyze their performance.

Understanding the Google Ads interface
Create your first campaign
Choosing your keywords
Writing effective ads
Configure conversion tracking
Training material included

See detailed program

Advanced campaign strategy
Auction optimization
Audiences and remarketing
Shopping and Display campaigns
Analysis and reporting with Looker Studio
Putting it into practice on your account

See detailed program

Customized program
Choose your audience(s)
Set the desired output level
In one or more sessions
Support + Action plan provided
Putting it into practice on YOUR site

Choice of practical/theoretical breakdown

I define my needs

Who should attend?

Entrepreneurs, marketing managers, freelancers, SMEs, SEA beginners or professionals wishing to improve their skills.

Prerequisites

None for beginners. Basic knowledge of digital marketing is a plus.

Format

Face-to-face or remote (via videoconferencing)

Teaching aids

Detailed slides, practical exercises, case studies, access to explanatory videos

Tools used

Google Ads, Google Analytics, Google Tag Manager, Looker Studio for reporting

Certification

Training certificate issued on completion

Next sessions

Flexible dates, according to participants' availability

Sylvain VIDAL

Digital marketing expert since 2008, trainer since 2011. Former Deputy Director of SEO.fr for 15 years, he founded GreenRed to pass on his expertise in the field.

18 years in an SEO/SEA agency Google Partners Premier FepSem & WeLoveSEO speaker

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SEA Training - Google Ads

Training objectives

Benefits for participants

Output level

Choose your formula

Training details

Sylvain VIDAL

Ready to master Google Ads?