Analytics expert at a glance
- His role: Configuring GA4, creating dashboards and providing decision support
- Tasks: Tagging plan, reporting, data interpretation
- Skills : Mastery of tools, knowledge of KPIpedagogy
- Added value : Turning figures into actionable recommendations
The Analytics expert works on your Google Analytics account to create relevant dashboards and help with strategic decision-making. It's an important role that requires specific skills and an interest in numbers.
The missions of the Analytics expert
- Tagging plan : Defining what needs to be measured on your site to answer your business questions
- Reporting : Creating easy-to-read dashboards based on collected data
- Interpretation : Give an expert opinion on the normality of results and suggest actions to be taken
Skills required
Technical skills
Human qualities
- Pedagogy and popularization
- Clear communication
- Working with teams
- Industry experience
Industry experience
A lot of data is sector-specific. A conversion rate varies enormously between a general B2C site and a company selling machine tools. The expert's sector-specific experience enables him to make relevant recommendations.
Advice : The Analytics expert's most valuable tool is his ability to interpret the data. A high or low figure should not be interpreted in the same way without context.