KPI essentials
- The concept: Numerical indicators to measure whether your marketing actions are achieving your objectives
- The role: Move away from feelings ("I think it works") to facts ("Here's what it's worth")
- The golden rule: Follow only what is useful. Too many numbers kill analysis
- Objective: Quickly identify what works to amplify your successes
In digital marketing, everything can be measured. That's an opportunity, but it's also a trap. If you try to look at everything, you'll end up seeing nothing.
Visit KPI (Key Performance Indicator) is there to save you from drowning: it's the number that really counts for the health of your business. For an executive or marketing manager, a KPI isn't just a technical statistic. It's information that must spur you into action.
KPI families to monitor
There's no need to monitor 50 indicators. Concentrate on the families that correspond to your priorities:
- Traffic and commitment : How many people come to see you? Do they leave immediately (bounce rate) or take the time to discover your world?
- SEO & SEA (Visibility) : Do you rank well on Google? Are your ads attracting the right people at the right price (CPC) ?
- Social Networks : Does your brand create conversation? Visit commitment rate is more revealing than the number of subscribers
- GEO & AI : Tomorrow, your customers will be looking for you via ChatGPT or Gemini. Measuring your presence in these responses becomes crucial
How do you choose the right KPIs?
The "right" KPI is the one that helps you make decisions. To choose the right ones :
- Be selective: If your goal is to sell, focus on the conversion rate and the acquisition cost. If it's to make yourself known, look at the reach and impressions
- Make sure they can be operated: A good KPI should enable you to say, "Since this figure is at this level, I'm going to make this decision." Otherwise, it's a "vanity metric"
- Make them evolve: A startup doesn't have the same needs as an established SME. Review your KPIs every 6 months
No more illegible reports
The biggest challenge with KPIs is collecting them. Between Google Analytics, advertising platforms and your social networks, we often spend more time filling in spreadsheets than analyzing results.
GreenRed centralizes all your strategic indicators in one place. Thanks to AI, the platform explains what your KPIs mean and gives you concrete advice on how to improve them.