The Performance tab in Google Search Console

The Performance page of the Google Search Console concentrates all the keywords on which you are already positioned in se.

This free tool from Google will give you a non-exhaustive but fairly complete list of the different keywords you're positioned on.

You'll be able to find the number of impressions, i.e. the number of times your result is displayed in search engines, the actual number of clicks on it, the click-through rate, which compares the number of impressions with the number of clicks, and the average position of your website on the given keyword.

This tool is particularly important when you want to start researching new keywords, see which keywords are most relevant today, and find out more about your long tail.

Positioned keywordsThe list of keywords on which you are already positioned will be available in the Performance interface of Google Search Console.

Using this interface as a positioning tracker, you'll be able to see the evolution of your positioning, the number of keywords, as well as the traffic brought in by Google's search results pages.

Find keyword ideasBy actively studying the list of keywords you're already positioned on, you may come up with new keyword ideas.

Many SEO project managers use the keywords you're already positioned on to improve the list of future keywords.

Once you've excluded branded keywords through a query, you'll see a lot of keywords where you may already be between position 11 and 20, which means you're here on the second page.

These second-page keywords are a goldmine if the query intent is relevant, because they mean that Google already considers you to be relevant for that key expression, and that it would take a minimum of work to get on the first page for these keywords.

Find the pages you're positioned onThis Performance tab also lets you bring up the pages you're positioned on.

By changing the name of the tab from query to page, you'll be able to see which pages rank best on your website, and which bring you the most traffic.

The idea behind Google Search Console is to provide webmasters with the most comprehensive view possible of which pages are well indexed, and which pages rank for a given set of keywords.

The GreenRed interface in particular will extract both these pieces of information at the same time, and tell you which keyword your website page is positioned on.

Find your long tailThe long tail of your website represents the keywords on which you are positioned, which are made up of 3 to 4 or more keywords, and which still bring you relevant traffic.

These keywords are the choice of Google, which has decided to make you appear on them because you are well positioned on a main keyword.

Working on the long tail is an important part of the SEO project manager's job, as these keywords often generate significant, high-quality traffic.

To find the long tail and see if it's increasing, you'll need to look at the number of words you're positioned on, and see what brings you the most traffic.

Once you've removed branded keywords and keywords with a maximum of two words, you'll come across slightly longer expressions that will make up your long tail.

FiltersThe performance tab also includes the option of adding filters.

These filters allow you to request the addition or removal of a key demo that includes certain character strings.

You can use one if this filter system to suppress the display of your branded keywords, and thus see only your actual positioning.

Positioning on your branded keywords can easily mislead you about your real visibility, because your SEO how really when you're positioned on keywords where people weren't looking for your business.

These keyword filters are regex-sensitive, meaning that they can be used with certain symbols and punctuation elements to create much faster combinations.

For example, you'll be able to ask for all occurrences of your trademark to be added in a single request, even if it includes an error, thanks to the intelligent use of the dot, which can replace any character.

Going one step furtherthe performance of the Google Search console it's an indispensable tool for making good progress on your SEO and is used by absolutely all SEOs.