Key points to remember
- The concept: How to take your first steps (without launching ads)?
- Objective: How do you know if these words are really bringing you hits?
- The method : How can you track your progress against your competitors?
- Profit : If you write an article or launch an ad by betting on the wrong words, you're talking in...
A free tool from Google to find out what users are really typing into the search bar.
Benefits: Identify search volumes and competition, and discover new topic ideas for your site.
Dual use: Indispensable for your advertising (SEA) and invaluable for your natural content (SEO).
The secret: Don't necessarily look for the most frequently typed words, but for those with the highest purchase intent.
In digital marketing, you can't afford to guess.
If you write an article or launch an ad by betting on the wrong words, you're talking in a vacuum.
The Google Keyword Planner is the tool that lets you read your customers' minds and find out exactly what they're looking for.
Initially designed for advertisers who pay for advertising, this tool has become a goldmine for any manager or marketer wishing to lay a solid foundation for their online visibility.
Let's see how to use it like a pro, without spending a cent.
What is the Google Keyword Planner (and why use it)? It's a service integrated into the Google Ads platform.
Its role is to provide you with raw, reliable data straight from the source: Google itself.
Rather than assuming that your customers are looking for "management solutions", the tool may show you that they're typing in "SMB invoicing software" en masse.
This difference in vocabulary can radically change the success of your site.
In short, the Planner helps you speak the same language as your future customers.
How to take your first steps (without launching ads)?
Don't worry: having a Google Ads account doesn't mean you have to spend money.
Access: Log in to Google Ads, go to "Tools & Settings", then choose "Keyword Planner".
Discovery: Choose the "Find new keywords" option.
Type in a product or service related to your business (e.g. "chartered accountant").
Analysis: Google generates a list of ideas with the number of monthly searches and the level of competition for each word.
It's an exciting exercise: you'll often discover opportunities you hadn't thought of, such as specific questions your prospects are asking.
Reading between the lines: volume vs. intentThe classic mistake is to look only at search volume. Of course, a word typed 10,000 times a month is the stuff of dreams.
The Long Tail: It's often more profitable to be first on "women's waterproof hiking boots" (fewer searches, but customers ready to buy) than to be 50th on the word "shoes" (too broad).
Purchase intention: Observe suggested bids.
If a keyword is expensive to advertise, it's usually because it generates a lot of sales.
It's an excellent clue for your SEO strategy too.
Good habits for staying aheadThe web moves, and so do searches.
Here are three ways to stay one step ahead: Anticipate the seasons: Use the tool to see when your keywords heat up (e.g.: searches for "gifts" take off in October).
Spy (gently) on the competition: You can enter a competitor's website address into the tool, and Google will tell you which keywords they're ranking for.
Broaden your horizons: Don't get stuck on technical terms.
Look for your customers' problems, not just your solutions.
Manage your keyword strategy with GreenRedFinding the right words on the Keyword Planner is an excellent first step.
But what next?
How do you know if these words are really bringing you hits?
How can you track your progress against your competitors?
Our platform centralizes your SEO performance, SEA campaigns and social networking data.
GreenRed analyzes the impact of your keyword choices and, thanks to AI, simply explains how to adjust your shot to boost your growth.
No need to juggle complex Excel spreadsheets, you have a clear view in one place.
Ready to find the words that will make your business grow? Try GreenRed and manage your visibility with expert clarity!