How do you choose a GEO agency or consultant?

Understanding GEO: why is it essential today?

With the emergence of generative artificial intelligence, the visibility of companies on these platforms (the famous GEO: Generative Engine Optimization) is becoming a crucial issue in digital marketing.

But what exactly is GEO? It's a set of techniques for positioning your company, products or services in the best possible way in the results proposed by AIs (such as ChatGPT, Bing Copilot or Gemini).

It goes beyond traditional SEO, even if it shares some of its foundations, to respond to this new digital environment.

Adopting the right GEO strategy will ensure your brand's presence is noticed where consumers' attention is now focused.

It's not always easy for a small business manager, or a marketing or communications director, to find their way around: new algorithms, different optimization logics... So it's a good idea to ask yourself what kind of support you need! Hiring a GEO agency or a specialized consultant can be a step in the right direction, provided you choose the right partner for your ambitions and your level of digital maturity.

Finding the right partner also means gaining peace of mind and concentrating your efforts on developing your business.

By entrusting this task to an expert, you ensure your company's ability to remain visible on the new information access points, where a large proportion of future purchases and choices will be made.

Thanks to this anticipation, you can stay one step ahead of your competitors and sustain your growth in a constantly changing world.

What skills should you look for in a GEO specialist? Choosing a GEO service provider requires checking a number of key points.

First of all, mastery of Search Engine Optimization (SEO) remains the essential foundation, as GEO evolves with it.

A good consultant must also understand paid search (SEA), and the management and animation of your presence on social networks (SMO, SMA), as these aspects influence the digital reputation taken into account by AIs.

Only a broad vision of digital levers can guarantee effective, relevant GEO work over the long term.

But GEO's real added value lies in its ability to anticipate the expectations of AI engines.

A GEO specialist must know how to write content adapted to these engines, optimize your site's data structures (tags, semantics, entities) and follow the evolution of artificial intelligence guidelines.

The ability to transform complex data into attractive, high-performance content makes all the difference in this emerging market.

Finally, curiosity and an appetite for innovation are essential: the GEO world is rapidly evolving, and your partner must be committed to constant monitoring.

Keeping abreast of new developments and training regularly are qualities that guarantee seriousness and real expertise.

The right questions to ask yourself before choosing your agency or consultantBefore making any decision, ask yourself a few simple questions: what resources do you have in-house, what objectives do you want to achieve, and on which channels is your visibility most strategic? Do you want to win new customers via AI, strengthen your digital credibility, or simply not "disappear" from the new engines? Taking the time to identify your priorities will help you to formulate clear and appropriate specifications.

Ask several service providers how they measure GEO performance, whether they have case studies, and what methodology they apply.

Check out their ability to explain what they do in layman's terms, because a good expert will be able to explain clearly what they do, why, and for what purpose.

Good communication is essential for building trust and measuring results transparently.

Finally, find out about their practical knowledge of AI (ChatGPT, Bard, Perplexity...), their data culture, and their ability to integrate GEO into a global digital marketing strategy, aligned with classic SEO, SEA, social media and content strategy.

Consistent support across all your channels guarantees the effectiveness and cohesion of your digital actions.

GEO is not a one-shot deal, but a process of continuous improvement.

Choose partners who can provide regular follow-up, accessible reporting and clear reports with pedagogical explanations.

No more incomprehensible tables of figures! A good GEO consultant must be an educator, available, and ready to train your teams so that GEO strategy becomes an integral part of your company's life.

Clear, human support ensures that the GEO approach is successfully adopted over the long term.

Also ask about their ability to rely on intelligent, synchronized tools that will facilitate tracking, metrics integration and decision-making.

Today, the use of high-performance solutions is essential to save time, improve responsiveness and ensure a global vision of your online visibility.

GEO, an issue to be integrated into your digital managementTo ensure your visibility on AI engines, choosing the right GEO agency or consultant is fundamental.

Never forget that the effectiveness of your strategy also depends on your ability to manage all your digital channels in a centralized and comprehensible way.

To facilitate this day-to-day management, tools like GreenRed help you to track, understand and optimize all your digital actions, including GEO, simply and effortlessly.

Dare to embark on the GEO adventure with confidence and make innovation an asset for your company!