The essentials on priority events
- Automatic events : Page views, scrolls, outbound clicks, downloads
- Conversions : Purchases, registrations, contact requests
- Customized events : Tailored to your specific business objectives
- The board: Prioritize those directly linked to your business objectives
Faced with the multitude of metrics and events available in GA4, it can be difficult to know where to focus your attention. This article will help you identify the key events you need to track to effectively manage your marketing activities.
Automatic events not to be overlooked
GA4 automatically records certain interactions from the moment of installation: page views (page_view), scrolls, outbound clicks and file downloads. This information is essential for assessing the overall engagement of your audience.
Conversions: the heart of your tracking
At the heart of any digital strategy are conversions: contact requests, purchases, registrations. In GA4, it's crucial to define and track these events in order to measure the effectiveness of your campaigns SEO, SEA and social networks.
Key events
- page_view (page views)
- scroll (defilement)
- click (outbound links)
- file_download (downloads)
Conversions to be defined
- generate_lead (form)
- purchase
- sign_up (registration)
- Customized events
Criteria for prioritizing your events
- Business alignment : Prioritize events linked to your objectives (sales, leads, visibility)
- Critical points : Track sensitive stages of the user journey
- Simplicity: Privilege a restricted selection of relevant events
- Actionability : Choose events that allow you to take action
Advice : Don't drown in data. Focus on a maximum of 5 to 10 key events and analyze them regularly, rather than following everything and never taking action.