GA4 event highlights
- The concept: In GA4, everything is an event (click, view, scroll, convert)
- Utility: Go beyond simple traffic measurement to understand real engagement
- Types : Automatic, improved measurement, customized
- Profit : A precise view of the customer journey and what generates results
GA4 has totally changed the game by placing events at the heart of its model. We no longer just count visits, we analyze actions. For an executive or marketing manager, an event is the digital trace of a decision taken by a web surfer.
What is an event in GA4?
An event refers to any specific interaction between a user and your site. If a user arrives on your home page, that's one event. If he scrolls down the page, that's another. If they click on your phone number, that's another.
The three families of events
Automatic events
- Premiere visite (first_visit)
- Session start (session_start)
- Page display (page_view)
- Collection without configuration
Improved measures
- Footer scrolls
- Clicks to external sites
- Site search
- File downloads
Personalized events
These are the ones you create to meet your specific needs. Want to know how many people click on "Request a quote"? This is the place to do it. It's the ideal tool for measuring your real business objectives.
Why is this vital to your piloting?
Making the most of events allows you to concretely measure the impact of your campaigns SEO, SEA and SMO. If a lot of people start filling in your form but only a few complete it, you know exactly where the problem lies.