GA4 training essentials
GA4's apparent complexity can be daunting. However, with a gradual approach and the right reflexes, your teams can rapidly gain autonomy and efficiency in data processing.
Demystifying GA4: the fundamentals
The first step is to understand the change in logic compared with Universal Analytics. GA4 works on events, not sessions. Clarify this vocabulary and share a common glossary to facilitate exchanges.
Training levers
Practical approach
- Workshops with your real data
- Create customized reports
- Segmentation exercises
- Team challenges
Teaching resources
- Guides tailored to your sector
- Video tutorials
- Regular microlearning
- Question-and-answer sessions
Designing internal ambassadors
Identify one or two employees who are willing to take on more in-depth training. These GA4 ambassadors become educational relays, able to answer questions and organize short in-house training sessions.
Linking GA4 to the global vision
GA4 comes into its own when connected to other marketing levers. Get your teams working on cross-fertilization analyses, SMO and GA4 performance to develop a 360° vision of your digital presence.